Holly Willoughby's son is "obsessed" with Keith Lemon.
The TV presenter - who has children Harry, three, and 18-month-old Belle, with producer husband Dan Baldwin - has never let her kids watch 'Celebrity Juice', the spoof panel show they appear on together, but the youngster is still a huge fan of the comic host.
She said: "When Harry's not in nursery, he loves coming along [to work]. He thinks his dad works at Keith Lemon's house because that's where we go to work.
"And he is slightly obsessed with Keith. He's never seen an episode of 'Celebrity Juice' but I think he just likes the funny man who does the thumbs up. And he thinks anyone who's got a moustache is Keith. He points at men with moustaches in the street and shouts, 'Keith Lemon!' "
Appearing on the show has led Holly to be given the nickname 'Holly Willoughbooby' but she insists she doesn't mind because she is such good friends with Leigh Francis, who plays Keith.
She added to new! Magazine: "I get that all the time and I have him solely to thank for it but I don't mind. He's just like your brother's cheeky little mate who can get away with quite a lot. Leigh is a really good friend of mine, from before 'Celebrity Juice', and it's just really good fun. And he's not quite as outrageous in real life."