Opera star Bocelli in Radiohead-style album release
Italian superstar tenor Andrea Bocelli is following in Radiohead's footsteps by releasing a video directly to fans at the price they feel like paying.
'Dare To Live' will be available through the ActionAid website www.actionaid.org.uk for digital download from May 5.
Organisers of the project said it is the first commercial music video whose price is determined by what individual consumers want to pay.
All proceeds will go directly to international development charity ActionAid, which helps more than 25 million people worldwide gain access to food, shelter, work, education and healthcare.
Using child sponsorship, ActionAid is dedicated to ending extreme poverty.
In the video, Bocelli duets with fellow Italian star Laura Pausini on the bilingual track.
Bocelli said: "We hope this initiative can help to involve our fans in fighting poverty.
"We are aware that ours is but a small contribution, a little drop, but together many drops can create the sea."
Video director Beniamino Catena said: "It's a short film to tell the story of strangers coming from different parts of the world, wandering in a vast ocean of sand, to water the only tree."
'Dare To Live' is the English translation of the title track from Bocelli's 2007 album 'Vivere', which achieved double platinum sales in the UK.
When Radiohead released their album 'In Rainbows' for download last year, they invited fans to set their own price.
