New Kids on the Block launch comeback

With most of them in their late 30s, the New Kids on the Block are hardly exactly "kids" anymore, but the boy band are certainly not going to be changing their name for their comeback bid.

"It's just a name," Danny Wood told 'The Today Show' as they officially launched their comeback in New York.

"We're kids at heart anyway, so it's not going to change."

In the hiatus between their split in 1994 and getting back together the New Kids have also gone on to establish new careers, with Jonathan Knight starting his own real estate firm, Danny turning sales executive and Joe McIntyre and Donny Wahlberg turning to acting.

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