Katie Price reportedly gets a visit from her hairdresser every two days in the 'Celebrity Big Brother' house.
The 36-year-old former glamour model - who was paid £500,000 to appear on the Channel 5 series - has reportedly been receiving secret pampering sessions in the diary room to keep her hair looking perfect.
Celebrity hairstylist Mikey Kardashian is said to have been joining the brunette beauty at the house in Borehamwood, Hertfordshire, to give her a wash and blow dry on alternate days with producers turning off the cameras to ensure fans remain in the dark about the visits.
A source said: "It took a long time to persuade Katie to do CBB and she came with a series of demands, including having her hairdresser regularly visit her in the house."
Her 'Celebrity Big Brother' co-stars - which include former 'The Apprentice' contestant Katie Hopkins and US blogger Perez Hilton - are said to be annoyed by the deal.
The insider told The Sun newspaper: "Bosses agreed as they were desperate to have Katie on the show, but the other housemates are not thrilled about having to do their own hair while she looks salon-ready all the time."
The news follows recent evictee Patsy Kensit's revelation that she had been enjoying spray tans during her stint on the show.
Asked if she had had the treatments in the diary room, Patsy said: "No, not in the diary room. I was allowed to have two spray tans in three weeks because I look like I've got consumption when I go really white because I've got yellow in my skin and it's not a pretty sight."
However, she insisted she wasn't the only star receiving special treatment and claimed every contestant had joined the show with a "rider".
She said: "Everyone had a little sort of rider. I wasn't the only person that had something."