Brits winners see album sales soar

Last night’s Brits winners are enjoying a massive surge in album sales in the hours after the glitzy show.

Music retailer reported that sales of Florence And The Machine’s record 'Lungs' increased by 1,550% in the hours following the awards, sending it to the top of the music best-sellers chart.

Lady Gaga’s triple win saw her album 'The Fame Monster' re-enter the top 10, while Kasabian benefited from a 1,625% increase in sales of their album 'West Ryder Pauper Lunatic Asylum'.

Sales of 'Tongue N Cheek' by Dizzee Rascal shot up by 2,400%, while Robbie Williams’ back catalogue sales rose by 613% in the hours after last night’s ceremony, said.

HMV spokesman Gennaro Castaldo said: “Each year featured Brits artists can always expect a huge lift in sales of their recordings – both in the run-up the ceremony itself and then immediately after, when their media profile is at its greatest.

“The biggest gainers are those that give show-stealing performances on the night or who grab the headlines by winning multiple awards. Such artists can easily experience a doubling or even a trebling of sales overnight, especially in these days of instant downloads, while a further boost can be expected at the weekend, when people are out shopping.”

He added: “As the critics’ choice recipient, Ellie Goulding reached a huge new audience and now has a great platform to launch her debut album – as Adele and Florence And The Machine did in 2008 and 2009 respectively.”

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