Football: Carling in Premier League sponsorship talks

Senior officials and directors at Premier League sponsors Carling are meeting today to decide whether to continue their eight-year association with English top-flight football.

Senior officials and directors at Premier League sponsors Carling are meeting today to decide whether to continue their eight-year association with English top-flight football.

Board members at parent company Bass are unhappy that Thursday's meeting of Premier League chairmen did not result in any feedback about their bid.

There is a feeling within Bass that their bid has been on the table for months, and they are keen to start planning for next season, should their bid be successful.

A spokesman at Carling confirmed: "There is a board meeting taking place in Burton-on-Trent today where they are reviewing the position regarding sponsorship."

One of the options on the table is whether to pull out of the bidding process all together, and leave the way open to Budweiser. Carling are believed to have offered £13m a year for three years, while Budweiser are prepared to pay £15m.

A senior official at brewery giants Bass said: "There is disappointment the Premier League chairmen could not offer any clarification of the position and there is a feeling of 'come on guys'.

"The offer has been on the table now for a number of months. The longer we leave it, the more difficult it becomes for us to do our job properly in planning for next season."

more courts articles

Football fan given banning order after mocking Munich air disaster Football fan given banning order after mocking Munich air disaster
Man (25) in court charged with murdering his father and attempted murder of mother Man (25) in court charged with murdering his father and attempted murder of mother
Man appears in court charged with false imprisonment of woman in van Man appears in court charged with false imprisonment of woman in van

More in this section

Dublin v Derry - Allianz Football League Division 1 Final Brian Fenton regrets reacting to 'hurtful, dangerous, kind of nasty' challenge against Derry
Clare v Limerick - Munster GAA Hurling Senior Championship Round 5 Declan Hannon wants to change Limerick's Ennis record
Irish Life Dublin Marathon 2023 Dublin Marathon to retain city centre start and finish

DALO'S HURLING SHOW LIVE

DALO'S HURLING SHOW LIVE

LIMERICK
The Castletroy Park Hotel. April 19 @ 7.30pm 

dalo headshot
ieStyle Live 2021 Logo
ieStyle Live 2021 Logo

IE Logo
Outdoor Trails

Discover the great outdoors on Ireland's best walking trails

IE Logo
Outdoor Trails

Sport
Newsletter

Latest news from the world of sport, along with the best in opinion from our outstanding team of sports writers

Sign up
Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited