The Big Brother housemates will be given an unlimited supply of alcohol next week as programme bosses bid to spice up their antics and grab the attention of viewers.
This week’s Saturday night task will see all but one of the remaining contestants win entry to reward room, which will be decked out as a theme pub.
In what show producers describe as a “special treat”, the room will remain open from Saturday night until Thursday, with opening hours of 11am until midnight.
During this time the housemates will have unlimited access to wine and beer, snacks and pub games.
But one unlucky loser will not be allowed into the room and the other contestants will not be allowed to pass goodies out to them.
The theme of the pub – Irish or East End Cockney boozer – will be chosen by viewers of Big Brother’s Little Brother.
In another twist to the weekly live task, the winner will be named Head of House, in charge of making decisions on things such as the food budget.
But they will also have to make the difficult choice of who will be next week’s eviction nominees.
Ray, Gos and Nush are up for eviction this week, with one of them being given the boot during tonight’s live show.
Three people will also be up for the chop next week after tomorrow’s task winner makes the choice.
Housemates will be told the stakes are high before the challenge and what responsibilities they will have.
They will each be given a robotic animal and compete in a race. The winners will be able to enjoy the reward room, but whoever comes last will be barred.
Because the winner will handle the budget, there will be no group task over the next few days. The head also has to choose what makes the shopping list and further duties will be added.
Show bosses hope the new role will add an extra dimension with housemates either sucking up to avoid eviction or prompting a rebellion.
Viewers will see the live challenge at 9pm tomorrow.
Earlier today the boys bitched about new girl Lisa after Gos claimed she was “in to win it”.
Cameron agreed, then put the boot in by asking the others: “Can one person be a compulsive liar, a total hypochondriac and be self-obsessed all at one time?”
He quickly backtracked, saying she was merely a hypochondriac, prone to exaggeration.
Lisa revealed in the diary room that she was going all out to win the £70,000 prize.
“I’m not in here to please them. I’m in here to win a game, as much as they don’t know that,” she said.