Roy Keane may lose 7Up sponsorship deal

Roy Keane may lose his World Cup sponsorship deal with 7Up. The PepsiCo offshoot has confirmed it's reassessing its advertising campaign.

Fri, 24 May, 2002 - 12:21

Roy Keane may lose his World Cup sponsorship deal with 7Up.

The PepsiCo offshoot has confirmed it's reassessing its advertising campaign.

Ireland's ex-football captain has been sent home after manager Mick McCarthy described him as a "disruptive influence".

Keane is currently the face of 7Up in the Republic, with his image appearing all over the country promoting the product.

He signed a nine-month deal to promote the drink in the run-up to the World Cup.

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