Call centre staff in Britain are being offered the chance to move to New Zealand to cover night shifts in their own nation.
Bosses of telephone operating service Moneypenny are trialling their latest initiative with four employees, who have been living in a rented house in Auckland, and working four days on and four days off.
Rachel Clacher - who set up the organisation with her brother Ed Reeves - said: "We had looked at hiring staff to work overnight but we weren't confident service levels could be maintained so would have never taken that risk.
"By working on the other side of the world we're now able to offer a truly 24 hour first-rate service, with bright, chirpy and wide-awake people."