A language school in Brazil is pairing teenagers with elderly Americans as part of a unique program designed to help them improve their English.
The CNA language school in Liberdade, Brazil, was looking for a way to help its students speak fluent English. They wanted to partner them with native speakers so they contacted a retirement home in Chicago to see if they would be interested.
Their residents were more than happy to be involved and the ‘Speaking Exchange” was launched.
Many of the elderly residents of Windsor Park Retirement Community signed up to the programme as they just wanted someone to talk to.
According to AdWeek, “the young Brazilians and older Americans connect via Web chats, and they not only begin to share a language—they develop relationships that enrich both sides culturally and emotionally. The differences in age and background combine to make the interactions remarkable to watch.”
The programme was launched with the help of ad agency FCB Brazil. Creative director Joanna Monteiro said it was a rewarding experience for all involved.
"The idea is simple and it's a win-win proposition for both the students and the American senior citizens. It's exciting to see their reactions and contentment. It truly benefits both sides.
Well, if that doesn't warm your cold, cynical heart…