Golf: New sponsors for Ryder Cup

Budweiser has become the official beer of the Ryder Cup at The Belfry in September next year.

Budweiser has become the official beer of the Ryder Cup at The Belfry in September next year.

David Dryden, marketing director for Anheuser-Busch Europe, said: "The Ryder Cup transcends golf and has become one of the most prestigious global sporting events.

"With its broad international appeal the event is a perfect fit for Budweiser, the world's largest selling beer."

The sale of alcohol was a contentious issue at the event in Boston two years ago, when a number of European players, Colin Montgomerie in particular, were heckled.

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