Cox signs three-year Radio 1 breakfast deal
Sara Cox has signed a new three-year deal to present BBC Radio 1's breakfast show.
The deal is understood to be worth more than £1m (€1.57m) and shows the station has not lost its faith in her despite 700,000 listeners switching off in the last year.
Cox signed after negotiations with Radio 1 bosses and said she was delighted to be staying with the station.
"Radio 1 is the best place I have ever worked. The breakfast show means such a lot to me, especially the listeners who I love, so I'm over the moon," she said.
A Radio 1 spokesman added: "Radio 1 is the perfect home for an original talent like Sara Cox so we are really pleased that she has signed to the station for a further three years."
Recent figures showed that Radio 1 has lost 800,000 listeners over the past year, with 700,000 turning off Cox's show.
But she still pulls in 6.9 million listeners a week and last year's figure of 7.6 million was a record high.
Cox's current contract runs out on April 2003 and the new seven-figure deal represents a significant pay rise.
