An Australian town has changed its name to Speedkills to promote safer driving.
After figures revealed that deaths on rural roads increased by 25% countrywide in 2010, the town formerly known as Speed is going by the unusual new name for a month, in return for a donation to a local charity.
Since the proposal was hatched in the Melbourne town - which has a population of 45 - over 30,000 people have shown their support of it on Facebook.
Local sheep farmer Phil Down has even gone the extra mile by changing his name for the month too - to Phil Slow Down.