Jamelia fronts new Reebok campaign
Singing star Jamelia is the new face of sports giant Reebok.
The singer has signed a €357,000 deal to front the firm’s new campaign across Europe. The 23-year-old is joining US hip-hop stars 50 Cent and Jay-Z who also front campaigns for Reebok.
Jamelia has already been chosen as the new face of Pretty Polly, becoming the first black woman to front its tights and lingerie campaign.
The Mobo award-winner took over at Pretty Polly from pint-sized former S Club star Rachel Stevens.
In her new role, the Birmingham-born mother will also be acting as a fashion consultant for Reebok, helping to create new designs.
She said: “It’s great to have the chance to work with people like 50 (Cent), Jay-Z and Pharrell (Williams).
“I love these new styles, I live in sportswear and I’m thrilled with the new collection.”
Reebok marketing director Michael Price said: “We’ve signed the UK’s biggest and most beautiful music and fashion icon for young women.
“Plus she has the longest legs in showbiz, helping this campaign really kick some butt.”
