Pop superstar Robbie Williams is to become the first major artist to sell an album in memory card format for mobile phones and hand-held computers.
Williams plans to issue his Greatest Hits disc to technology-capable UK customers with bonus video content from next month.
The card will cost $53.99 (£29.99) and will only be available in 600 branches of British telecommunications store Carphone Warehouse.
Danny Van Emden, digital media director at EMI Music, says: "The UK is in love with the mobile and it's the one device that we know our artists' fans have with them at all times - so the memory card is simply the next logical chapter in the affair."