Coca-Cola tops brand rankings for 11th straight year
Coca-Cola has held its spot as the world's best brand despite the soaring value of technology companies.
IBM, Microsoft and Google round out the top four, according to consultancy Interbrand's 11th annual ranking of the world's best global brands.
Apple enjoyed the biggest increase in value of all top 100 brands at 37%, with a year of technical glitches with the iPhone 4 offset by the success of its iPad.
Coca-Cola has taken the top ranking for 11 years straight.
The environmental disaster surrounding BP led to it falling off the list.
The top 10 global brands as ranked by Interbrand are:
1. Coca-Cola
2. IBM
3. Microsoft
4. Google
5. GE
6. McDonald's
7. Intel
8. Nokia
9. Disney
10. HP
