Businesses and cultural organisations in Dublin have come together in a bid to attract more consumers into the city.
They've launched their biggest ever Winter Programme, which includes a Family Day on December 8.
That is when people from all around the country traditionally travel to the city - however, retailers say numbers have dropped in recent years because of the increasing number of regional shopping centres.
Lord Mayor of Dublin Emer Costello says it is a tough time for retailers in the city - but the programme aims to drum up some business.