Diddy recruits for voting campaign
Trendsetters, fashionistas, rappers - P Diddy wants you!
Specifically he's looking for the "sexy people" to help him entice young people and minorities to vote in the US presidential election, as part of his new nonpartisan voting initiative called Citizen Change.
"Now we're going to make voting cool," he proclaimed as he trotted out fresh young faces and supermodels at an event to begin his drive.
Of course, this is hardly the first time a celebrity has been involved in politics, or that rappers have tried to get out the vote.
In recent years, Rock the Vote has enlisted stars including Madonna to appear in public service announcements urging young people to vote, while MTV has also had campaigns to increase voter registration.
P Diddy has already enlisted stars Ben Affleck, Leonardo DiCaprio, Mariah Carey and Mary J Blige for the effort.
