Google 'dance' annoys businesses
Many businesses are angry that changes to the Google search engine have made it difficult for customers to locate them.
The problem Google faces is that every company wants to be at the top of the results list.
Every month or so, Google makes changes to the site called the Google Dance to prevent companies from using sneaky measures to ensure their company comes up top.
The search engine has employed a sophisticated page ranking system.
Instead of just looking for key words, it actually reads the text to determine if the site should be included in the results list.
It also works out how popular the site is by determining how many other sites link to it.
As Google has at least a 55% market share of the search engine market, its system to prevent cheating affects many businesses who rely on it to attract customers.
Some critics are saying it's Google's way of trying to drive up ad sales - it is possible to pay to make sure your site shows up prominently - however the company strongly denies this.
