Dunnes Stores has today been fined several thousand euro for failing to display prices.
The company did not show the price of a number of grocery items at their store in the Pavilion Shopping Centre in Swords.
Dunnes Stores pleaded guilty to 15 counts and was fined a total of €3,850. Costs of €1,210 were also awarded.
Director of Consumer affairs and chairperson of the National Consumer Agency, Ann Fitzgerald welcomed the decision.
“ODCA enforcement inspectors have spent considerable time in repeated visits to individual traders in an effort to encourage them to comply with the law, before taking a prosecution,” she said.
“That policy will change as part of a more robust approach to the enforcement of consumer legislation. Traders have to be responsible for their own compliance with consumer legislation or face prosecution.”