Nestle in £30m Nescafe re-launch
Nestle is spending £30m on relaunching and promoting its flagship Nescafe Original coffee brand.
The campaign, due to be launched in the next fortnight, will see Nestle run a series of TV adverts to chase a younger market for the product.
It has already spent around £20m on research and development, including an "enhanced aroma" and new look jar.
The £10m being spent on marketing is the most ever committed by Nestle to the Nescafe instant coffee brand. Original is Nescafe's main coffee product with 90 million jars sold in the UK.
