Jedward to put the freshness back
Irish twins John and Edward Grimes were freshening up their careers in the recording studio today – with Shake n’ Vac.
The 18-year-olds, known as Jedward, showed their inimitable buoyancy as they took to the task, weeks after they were axed by record label Sony.
Born more than a decade after the commercial was first released in 1980, and unfamiliar with the original jingle, they nonetheless insisted the carpet freshener played a significant part in the Grimes household during their early years.
Bouncing down Dean Street, central London, sprinkling the cleaning powder, they said: “It’s a lot of fun – that’s what we are all about.
“It’s a really iconic advert. When we were younger we would use this stuff - we used to clean the stairs.
“We had five dogs and we would let them in the house and it would smell bad and then we would use Shake n’ Vac and it would make the carpet smell nice.”
They insisted they were obliged to pull their weight at home, adding: “We did way more cleaning than our mum – we had to do it.”
The teen sensations, who rose to fame with the help of 'X-Factor' judge Louis Walsh, said their version of the famous advertisement would feature a modernised jingle, “bringing it forward 30 years”.
Though ridiculed for their musical performances, they hope their latest venture - which features the original actress Jenny Logan – is expected to become an internet hit when it appears online.
Logan, who is leading a nationwide search to find the best new Shake n’ Vac dance, said: “Being a part of the Glade Shake n’ Vac advert was such a fun experience, I can’t believe it has been 30 years since it first aired.
“People still come up to me singing the Shake n’ Vac jingle today.
“I am thrilled to be bringing the dance back to the nation and excited to partner with Jedward to get Britain doing the Shake n’ Vac.”
The 'X-Factor' rejects became a national phenomenon on the talent show with their tuneless performances of 'Ghostbusters', 'We Will Rock You' and 'Oops, I Did It Again'.
They were ditched by Sony after their debut single, 'Under Pressure', a duet with Vanilla Ice, failed to top the charts. They were later signed by Universal.
They were refused a deal by Simon Cowell who instead took on 'X-Factor' winner Joe McElderry and runner-up Olly Murs.
The new advertisement will appear online on May 20.
