Check it out - the new Lions jersey is unveiled
The new British & Irish Lions kit was revealed in spectacular fashion as a giant ‘untouchable’ jersey hologram appeared over London
The jersey has been positioned as ‘untouchable’ until players have earned the right to wear it with a call up to the Lions Squad.
Introducing the #LionsNZ2017 jersey by @canterburyNZ - order yours now! https://t.co/KTqGfih3yV pic.twitter.com/IHiOTFSIt8
— British & Irish Lions (@lionsofficial) November 1, 2016
Coach Warren Gatland said: “To see the jersey projected like that was great. The Lions jersey is iconic and for it to be unveiled in such a different and unique was for the public was very special.”
The match jersey features new innovations to give Lions players the edge, including the introduction of water resistant technology for the winter conditions they can expect.
The new #LionsNZ2017 jersey is out now!
— British & Irish Lions (@lionsofficial) November 2, 2016
Get yours here: https://t.co/KTqGfhZsHn pic.twitter.com/TWcxiw9uBk
Describing the launch of the new jersey, Canterbury CEO Chris Stephenson said; “Canterbury are proud to be the first brand to reveal the new British & Irish Lions match jersey in a truly ‘untouchable’ way. No player past or present will touch the jersey until they have been selected to represent the Lions.”
