British shoppers will be able to keep in touch with the new series of Big Brother on giant screens.
The Arndale centre in Manchester and Bluewater in Kent are among the locations where updates will be shown.
There will also be screens in bars and clubs as well as Waterloo, Euston and Victoria stations in London.
A Channel 4 spokesman told the Sunday Mirror: "The big screens will allow fans to enjoy the show when they are out and about."
Big Brother 3 starts at 9pm on Friday, May 24.