Irish makeup influencer Aideen Kate has announced the closure of her makeup brand True Beauty after a move to Dubai.
In a video posted to Instagram, Kate said she will "always be so proud" of what the brand created, but that her plan was always to travel.
"True Beauty is unfortunately not going to be a thing anymore. I feel really emotional saying that out loud," she said.
"You know makeup is my thing, it's my background. It's what I started off doing. I worked on a makeup counter for years. I was freelance, so having my own makeup brand is literally all I ever wanted.
"It was the goal since I was 18 years old. Over the years, there were various different opportunities that came my way me to maybe start my own brand but it just never felt right. I really think timing is everything. My plan was always to go travel."
Kate explained that she was planning to move to Australia in 2020 and then return to Ireland after a while to set up her own makeup brand, but that the Covid-19 pandemic meant "plans got changed".
She said after setting up the brand she still "deep down always had that itch to move abroad", leading her to Dubai.
"I just had to get out and do it," she said.
