HSE hooks up with Tinder and other dating apps to promote Covid vaccine

ireland
Hse Hooks Up With Tinder And Other Dating Apps To Promote Covid Vaccine
Tinder will offer Irish users a free 'Super Like' if they add a vaccine sticker to their profile. Photo: Aamir Qureshi/AFP via Getty
Share this article
Tomas Doherty

The Health Service Executive has announced a new partnership with a group of online dating platforms to support the rollout of Covid vaccines.

The campaign will see the health service work with leading dating apps, including Tinder, Match, OK Cupid, Hinge and Plenty of Fish, to encourage users to receive their Covid vaccine when available to them.

The dating platforms will add new features to their apps and websites to support the “For Us All” campaign.

Users will be offered the chance to display a vaccination badge or sticker on their profiles, with messages including “Vaccinated” or “Vaccines Save Lives”.

Tinder will give Irish users a free “Super Like” if they add a vaccine sticker to their profile. Similarly, Match and OK Cupid users are set to receive a free “Boost” to help them stand out on the apps if they use a vaccine badge.

Advertisement

The apps will also share and link to resources to educate users about vaccinations.

HSE chief executive Paul Reid said the partnership with the dating platforms was “a great way to bring our campaign messages to a wide audience in Ireland.”

Meanwhile, the Minister for Health has announced Covid vaccine registration will open for people aged 25 to 29 on Friday.

Ireland
Covid vaccine registration to open for people aged...
Read More

Stephen Donnelly said the HSE online registration portal will open for this age group to get a Moderna or Pfizer vaccine.

It is expected that appointments will be made in the coming weeks.

The announcement comes after the highest number of new Covid cases recorded since February, with officials urging unvaccinated people to stay vigilant.

Chief medical officer Tony Holohan urged people who are still waiting for their vaccines “to stay away” from crowded indoor environments and confine their activities to the outdoors, continue using masks and maintain social distancing.

Read More

Want us to email you top stories each lunch time?

Download our Apps
© BreakingNews.ie 2021, developed by Square1 and powered by PublisherPlus.com