Around two thousand Christmas trees are stolen every year.
And in the run-up to the festive season, Gardaí have deployed a helicopter to catch thieves as part of 'Operation Hurdle'.
Christy Kavanagh, owner of Kavanagh Christmas Trees in Wicklow, says it can be a huge loss to his business.
"They're four years in the field, and they're another eight to ten years in the plantation," said Mr Kavanagh.
"So there could be 12/14 years before the consumer gets the product.
"It's our livelihood. We earn our livelihood in three weeks. People may think it's a bit of old craic stealing Christmas trees."