Ora replaces Chung as face of shoe firm campaign

Rita Ora is excited to be the new face of Superga.

Rita Ora is excited to be the new face of Superga.

The 22-year-old singer replaces television presenter Alexa Chung, 29, as brand ambassador for the Italian shoe company's Spring/Summer 2013 campaign, and she thinks she has the perfect image to suit their ideals.

She told Grazia Daily: "I could talk about this all day! It's amazing, I'm excited. I love their brand and they know that I love wearing flats when I perform. It's a great thing to be a part of and fits very well with my vibe."

Rita admits she was nervous about taking on the role after seeing former ambassador Alexa's campaign for Superga.

She said: "I was looking at Alexa's pictures thinking, 'She looks so great, what if I don't do as great as her?'

"But it's a completely different shoot. It's more about how my style is."

The singer - who shot to fame earlier this year with three UK number one singles and a number one album - will be in good company at Superga as actresses-turned-fashion designers Mary-Kate and Ashley Olsen, both 26, joined the brand earlier this year as co-creative directors.

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