Netflix begins sending emails to Irish customers about account sharing

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Netflix Begins Sending Emails To Irish Customers About Account Sharing
The streaming giant said a Netflix account was ‘for use by one household’ and those wanting to share must pay €4.99. Photo: PA
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By Mike Bedigan, PA Los Angeles Correspondent

Netflix says it has begun sending emails to Irish customers who are sharing their accounts with people “outside their household”.

The streaming giant said a Netflix account was “for use by one household” and those wanting to share theirs must pay €4.99 to do so.

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It comes after the company, which has lost subscribers amid stiffer competition and rising inflation, began a crackdown on account sharing last year in countries including Chile, Costa Rica and Peru.

On Tuesday, Netflix posted a statement online which read: “Starting today, we will be sending this email to members who are sharing Netflix outside their household in Ireland.

“A Netflix account is for use by one household.

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“Everyone living in that household can use Netflix wherever they are – at home, on the go, on holiday – and take advantage of new features like Transfer Profile and Manage Access and Devices.

“We recognise that our members have many entertainment choices.

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“It’s why we continue to invest heavily in a wide variety of new films and TV programmes – so whatever your taste, mood or language and whoever you’re watching with, there’s always something satisfying to watch on Netflix.”

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An attached screenshot of the email detailed ways customers could share their accounts.

These included allowing users to “transfer a profile” to a “new membership that they pay for” or buying an extra member for the price of €4.99 extra per month.

Netflix has changed its tune since joking on Twitter that “Love is sharing a password” as it was quickly expanding in the UK and Ireland in 2017.

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