Video: This British department store has launched its first ever men’s make-up counter

Beauty counters are an integral part of any department store, but now a counter with a difference has opened in John Lewis.

Found at the retailer’s Oxford Street flagship, the War Paint for Men concession is the first dedicated to men’s make-up, showcasing products from the brand founded by Dragon’s Den contestant Daniel Grey.

See what the counter looks like, and find out why Grey decided to launch the company after his own struggle with body dysmorphia, in the video below.

Most Read in #Discover