A shopping centre in Cork city has posted a lovely video bringing out the true meaning of the festive season.
The clip, posted onto the Blackpool Shopping Centre's Facebook page, shows a man visiting the S.H.A.R.E. crib in the centre before he wanders round the shops surrounded by all the wonderful Christmassy decorations.
After he buys a Christmas wreath, we then see him getting a Christmas card for his wife.
Nothing unusual in that, until you hear what he writes.
It's had nearly 60,000 views since it was posted yesterday.
Here's what he writes:
John Hartnett, the manager of the Blackpool Shopping Centre, who dreamed up the campaign said: "I didn't expect this reaction and having half of Cork crying."
Well done John.