Sudocrem is an Irish staple and, along with a cup of tea and a glass of flat 7up, constitutes the Irish mammy's first aid kit.
It can cure everything short of a heart attack. - and, even then, it would still be worth a try.
The lads over at the Irish Take shared this very funny video from the Fupin Eejits that sums up the national obsession with the White Stuff.
And it's clearly struck a chord with people - it's been watched over 370,000 times since being uploaded to Facebook yesterday.
God forbid they ever stop making it… The country would fall apart.