Ah, Ciarraí.
Home to rolling green fields, the country's highest peak of Carrauntoohil, Irish speaking siopadóir, and Fungie the dolphin who could outlive any one of us at this point.
It is the county that truly keeps on giving and with no let-up to that statement, a sign spotted in West Kerry has only gone and supported it.
There's nothing quite like an Irish approach to advertising in the countryside, and what better way to do it than sticking a timber-poled sign into the ground and letting tourists and locals alike know about your business.
The smart advertising at its best was spotted by our favourite TV personality, John Creedon, in the heart of West Kerry.
West Kerry, Ireland. pic.twitter.com/w7XAzTuiFL
— john creedon (@johncreedon) July 26, 2019
The sign reads: "Hold a baby lamb" with an arrow pointing to a nearby turn-off.
It simply doesn't get more country than that.
Illustrator Annie West pointed out that it was some of the best low-cost advertising imaginable.
She tweeted: "(a) You could spend millions on targeted advertising, analytics, stats and data or (b)", followed by Creedon's original tweet.
(a) You could spend millions on targeted advertising, analytics, stats and data
— Annie West (@anniewestdotcom) July 26, 2019
or
(b) https://t.co/8eAh6vl3uV