You’ve all seen the John Lewis Christmas ad my now, right?
Humans have been loving it for its cutesy central character Buster the Boxer (real name Biff), whose trampolining has made him a star.
And it turns out his real-world canine counterparts are also getting a lift from the ad.
Here’s Buzz, whose owner Veronica Mon caught this video of him jumping feet into the air while watching Buster’s antics.
This, she says, is why she loves him. We feel that.
As we're on the topic, here's Marks and Spencer's Christmas effort, with a new-style Mrs Claus at the centre: