Sprite officially apologise over THAT JOE.ie ad

Coca Cola have apologised for “causing offence” after their Sprite advertisement on JOE.ie was slammed.

2FM presenter Louise McSharry spotted a Sprite takoever on the popular male website which had phrases like “she’s seen more ceilings than Michelangelo” and “you’re not popular, you’re easy.”

Dozens of people took to Twitter to slam the advertisement. JOE.ie editor Paddy McKenna then explained the ad was not supposed to be there, citing that the brand would never advocate such a negative message about women, and JOE.ie quickly removed it.

Now Coca Cola have officially apologised.

“We’re sorry for any offence caused by the #BrutallyRefreshing Sprite campaign in Ireland, which was intended to provide an edgy but humorous take on a range of situations,” a spokesperson said.

“Since its introduction in Ireland, Sprite has been associated with individuality and self-expression and we have always been committed to ensuring we deliver the highest standard of advertising.


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