An Australian toilet paper company is now offering a product made of 22-carat gold.
In one of the best examples of completely pointless luxury that makes one question the direction of the human race, you can purchase the premium roll for a mere AUD $1,376,900 – about €960,450.
That's over 90% pure gold - somewhere between 91.66% - 95.83%, according to Wikipedia's explanation of carat values.
The Toilet Paper Man in Australia is the inventor of this ludicrous product, which has apparently been available since 2012. A photo of something that looks quite like it was Instagrammed by American designer Kelly Wearstler several weeks ago.
For your money, you not only get the roll, but it will be hand-delivered with a bottle of champagne. Obviously.
The company also has the best description ever on their "about" page: "what makes us different to everyone else is that we understand toilet paper and innovate new products to save time, effort and increase comfort and softness," they proudly declare.
"We know that people care what they use and that is where we excel. To us toilet paper is not just toilet paper."
Clearly not.