The Carphone Warehouse 'pro-choice' adverts have raised some debate on social media with a number of people saying the campaign makes light of the reality of abortion.
The ads, which have appeared online, on billboards and in bus shelters features a number of different posters with images including a baby, a young person and a cucumber along with various questions such as "what makes a family?", "what do you see?" and "what to do?".
The posters are all accompanied with the slogan 'We're pro-choice".
The campaign has been described by some as "disgusting", "tasteless," "tacky," "exploitative" and "insensitive."
Carphone Warehouse: "We're liberal now right??! That pro-choice thing is everywhere...that's gas. Let's use that. EVERYWHERE" pic.twitter.com/IlP0iCYhFm
— Seán Connolly (@TheSonicScrew) October 26, 2016
Very poor taste from Carphone Warehouse pic.twitter.com/Wew6sUys2y
— Damïeñ Múlley 🏳️⚧️ 🇵🇸 (@damienmulley) October 26, 2016
Really @CarphoneIE? Exploiting a woman's right for bodily autonomy so you can sell prepaid data plans? Ick. #repealthe8th #carphonewarehouse https://t.co/qMUjNHeToq
— Emma Power (@_emmapea_) October 27, 2016
For those wondering about why anyone should complain about the Carphone Warehouse ad, read this thread https://t.co/Ce0npsaAzT
— Darragh Doyle (@darraghdoyle) October 27, 2016
I've never made an official complaint about an ad campaign before but am doing so today about Carphone Warehouse https://t.co/141FIn9J0R
— Darragh Doyle (@darraghdoyle) October 27, 2016
Who the bloody hell came up with this tasteless advert @CPWTweets @CarphoneIE? Abortion is a serious issue nothing to be joked about 😡 https://t.co/RpBgaY08GQ
— Nicole (@beaut1fulchaos_) October 27, 2016
I've heard more abt Carphone Warehouse in last 24 hrs than I have any other mobile thing in last 2 years. Yall took the bait like clockwork
— Chris Greene (@HateChrisGreene) October 27, 2016
Yes they are abhorrent, but everyone going mad about the Carphone Warehouse adverts, you just got Trumped! pic.twitter.com/wA2WXOh2eC
— Ⓜ️ (@mrcs1) October 27, 2016
Carphone Warehouse are winning...don't mind giving them a bit of publicity for this 👌 #repealthe8th https://t.co/UXky0NqPq5
— Rachel (@RachelSarah1211) October 27, 2016
We have contacted Carphone Warehouse for a statement, but they have yet to get back to us.