Ad wars - Guinness and Apple go head to head

By Conor Hallahan

Two heavyweights of the advertising world face each other in the ring. But which is your favourite?

In the black corner we have Guinness, with 'Sapeurs', depicting the lives and culture of a group of Congolese men known as 'La Societé des Ambianceurs et des Personnes Élégantes' - or, 'The Society of Elegant Persons of the Congo'.


Yes, the Sapeurs are real people who really exist.

Meanwhile, on the very same day, Apple debuts its latest ad for the iPad Air, entitled 'Your Verse'.

Set to the soundtrack of a key Robin Williams passage from 'Dead Poets Society', the ad is an evocative paean to the many creative ways in which Apple customers user their iProducts.

“We don't read and write poetry because it's cute. We read and write poetry because we are members of the human race," Williams intones over a series of stunning images.

"And the human race is filled with passion. So medicine, law, business, engineering... these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love... these are what we stay alive for.”


So, when the dust settles…

Which one is your favourite?

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