Victoria's Secret to open flagship store in Dublin

Lingerie lovers can rejoice as Victoria’s Secret is coming to Dublin.

The Irish Times have reported that America’s most popular lingerie company are set to open a store on Grafton Street, replacing BT2’s.

A number of international fashion houses are said to have been interested in taking over the store with Victoria’s Secret winning out although “no deal has been signed yet” a spokeswoman said.

The brand has already had a major impact on the UK market where lingerie sales exceed £2 billion as they look to broaden their appeal in the European market.

The annual Victoria’s Secret fashion show featuring some of the world’s top models is one of the most watched fashion events in the world.

Stars including Kendall Jenner, Adriana Lima, Gigi Hadid and Heidi Klum have walked in the show that garners up to half a billion viewers worldwide.

Victoria’s Secret to open flagship store in Dublin” via


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