Coca-Cola to launch its first alcoholic drink
Coca-Cola is going to launch its first alcoholic drink in its 132-year history.
The company is venturing into Japan's growing desire for Chu-Hi - flavoured fizzy drinks with a shot of a local spirit called shochu added - by producing an alcopop-style drink there.
The drink will have between 3% and 8% alcohol by volume, but is not likely to be sold outside Japan.
Chu-Hi is short for shochu highball and is seen as an alternative to beer.
Jorge Garduno, Coca-Cola's Japan president, said it was a "modest experiment for a specific slice of our market".
He said: "We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas."
