Irish shoppers are expected to spend €100m this week on Black Friday bargains.
However, Retail Excellence Ireland has warned that the pre-Christmas day of sales which has made its way across the Atlantic is putting presser on small retailers who cannot absorb the cost of major reductions in the same way that larger companies can.
"There is certainly a sense of expectation in shoppers minds that there will be some discounts or offers and this poses a significant challenge for Irish SME’s already under pressure from Brexit led changes in shopping patterns," says Lynn Drumgoole, Communications Director, with Retail Excellence Ireland.
"Similar to last year we have seen a slow down in consumer spend in the last few weeks as they wait to see what might be on offer this coming weekend," she continued.