Arnault taps more wealth from luxury firm LVMH

Bernard Arnault. Picture: Bloomberg

Bernard Arnault, Europe’s richest man, got another boost as LVMH shares hit a record, due to better-than-expected sales of Louis Vuitton handbags and leather goods.

The Frenchman, whose fortune has increased by $19bn (€17bn) in 2019, is rubbing shoulders with Bill Gates and Warren Buffett in the Bloomberg Billionaires Index, with a net worth of $87bn.

LVMH shares rose as much as 4% to their highest level since the stock was listed, in October 1989, propelling the company’s market value close to €174bn. 

The luxury conglomerate’s first-quarter sales report showed its strategy of tapping hip new design talents, such as Virgil Abloh, has reignited interest in its biggest brands.

Mr Arnault has been gradually advancing through the ranks of Europe’s billionaires, surpassing Zara stores founder, Amancio Ortega, and L’Oreal’s Francoise Bettencourt Meyers, the richest woman on the planet. 

His wealth has again moved past that of Warren Buffett, the Berkshire Hathaway chairman.

Mr Arnault’s rise continues the trend of Europe’s richest people coming from the luxury and consumer-goods sectors. 

The continent’s wealthiest include the founders and heirs of companies including Chanel, Nutella maker, Ferrero, and EssilorLuxottica, the owner of the Ray-Ban brand.

LVMH sales beat analysts’ estimates in the first quarter, as fresh propositions, like Christian Dior, monogrammed shoes, and Louis Vuitton utility harnesses hit stores. 

The key fashion and leather division — where good news often lifts shares across the fashion industry — posted a 15% gain.

The luxury industry is now in its third year of rapid growth, as millennial and Gen Z shoppers warm up to the revamped offer and to the newfound digital savvy of brands like Kering’s Gucci.

The bonanza has been driven by China, where booming sales of high-end fashion have resisted an economic slowdown that pinched revenue for some car manufacturers and for Apple.

LVMH’s reshuffle has focused on menswear, with Mr Abloh — who rose to prominence as the longtime creative consultant to rapper Kanye West — taking the helm of Louis Vuitton’s menswear division last year.

At Christian Dior, designer Kim Jones released new shoe models and adapted the brand’s famous Saddlebag line for men.

The company said fur-and-handbags label Fendi, shoemaker Berluti, which also changed its designer, and Loro Piana also boosted the fashion division’s growth.

The growth in fashion and leather “should be enough to sustain the upward momentum of the shares,” Rogerio Fujimori, an analyst at RBC Capital Markets, wrote in a note to clients.

Star designer Hedi Slimane, known for his influential skinny silhouette and successful turnaround of Kering’s Saint Laurent, returned to LVMH last year to expand the Celine brand. 

His new store concept and first collections, including a line of unisex suiting, were rolled out during the quarter.

Overall, LVMH’s first-quarter sales rose 11% to €12.5bn. The group — France’s biggest company by market value — promised to “reinforce” its leadership position in luxury this year.


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