US basketball player Anthony Davis has trademarked his unibrow.
He told CNBC: "I don't want anyone to try to grow a unibrow because of me and then try to make money off of it. Me and my family decided to trademark it because it's very unique."
Not only that, Davis has taken steps to ensure none of his catchphrases will be used by also copywriting his slogans "Fear the Brow" and "Raise The Brow".
And despite being pressured to trim his unibrow down into two separate eyebrows, he has no plans to do so in the near future.