Three hundred Danes believed a dream lifestyle of champagne and caviar awaited them this week after they were announced billionaire lottery winners.
Then they discovered it was all a mistake.
The "winners" received an email from the head of the Danish state-run lottery company congratulating them on their win. One man was told he had won €3bn.
He said his heart leapt and he started thinking of all the things he could do with the money.
But it was all a mistake - and the Lottery company has now apologised.