The Football Association will investigate whether Sutton reserve goalkeeper Wayne Shaw broke betting rules after eating a pie in the dugout during Monday's 2-0 FA Cup defeat to Arsenal.
The 46-year-old, known as the 'roly-poly goalie', admitted after the game he knew a bookmaker was offering odds on him being seen eating during the televised fifth-round meeting with the Gunners at Gander Green Lane.
With Sun Bets tweeting that they had paid out a "five-figure sum" on the bet, the FA will now launch an inquiry to determine whether Shaw has breached its gambling regulations.
"We are investigating to establish whether there has been any breach of The FA rules relating to betting," an FA spokesperson said.
The UK's Gambling Commission announced earlier today it would be conducting its own investigation into whether Sun Bets had breached its licence requirement by offering such a bet in the first instance.
''Integrity in sport is not a joke and we have opened an investigation to establish exactly what happened,'' Richard Watson, the commission's enforcement and intelligence director, said in a statement.
''As part of that we'll be looking into any irregularity in the betting market and establishing whether the operator has met its licence requirement to conduct its business with integrity.''