Dunkin Donuts in trouble with Liverpool fans after 'insulting' tweet

American coffee and doughnut chain Dunkin Donuts were forced to delete tweets and apologise after upsetting Liverpool FC fans with a competition.

Dunkin Donuts in trouble with Liverpool fans after 'insulting' tweet

American coffee and doughnut chain Dunkin Donuts were forced to delete tweets and apologise after upsetting Liverpool FC fans with a competition.

The company, who are a corporate sponsor of the club, had tweeted a picture showing their re-design of the club crest. They replaced the club slogan with one on their own and, most importantly, put in disposable cups in place of the eternal flames on the original.

Those flames were added to Liverpool’s crest in honour of the 96 fans who died in the 1989 Hillsborough disaster and club fans were not impressed with the change.

Some other commentators did point out that the mistake was entirely innocent, and all the company were doing was asking fans to design a crest of their own.

But most of the responses were negative and Dunkin Donuts reacted quickly to the outrage. They deleted the tweets and, according to media in Liverpool, issued a statement of apology.

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