No flag-waving, no cheering crowds, no excited young faces enjoying their first experience of live sport.

Instead the clip looks like it could be promoting the latest dark Scandinavian drama to hit our screens.

Ominous background music, drab colours and sombre actors speaking about apparently traumatic events to camera.

This probably seemed like a good idea in a brainstorming session, but we’re not sure if it works.

Maybe they should have stuck to rousing anthems and mud-spattered players.