They say that social media offers a window into your world so the 'scientists' at Betway Insider decided to delve deep into Conor McGregor’s Instagram page to provide a detailed breakdown of exactly what makes the man tick.
The UK based publication have analysed every single one of his 1,200 Instagram posts from the account’s conception in June 2013 to the end of July of this year to see what makes The Notorious tick.
Betway Insider have been kind enough to share the results with us in infographic form so enjoy.
Read the full analysis on Betway.com right here