Stars are taking Beyonce’s ‘I woke up like this’ to a whole new level posting crusty-eyed, bed-head selfies minutes after they wake up - all in aid of the new charity campaign #WakeUpCall.
The campaign, in aid of the charity Unicef, has morphed the best elements of the ice bucket challenge frenzy, which dominated the internet over the summer, and the ever famous #nomakeupselfie campaign.
Celebs such as Hugh Grant and Stephen Fry are among the stars posting selfies online just as their alarm clock goes off.
#WAKEUPCALL Text SYRIA to 70007 (to give £5) or http://t.co/xGAxIU755i (I warn you - look away) pic.twitter.com/DoGvA65s1s
— Stephen Fry (@stephenfry) October 6, 2014
#WAKEUPCALL I nominate @JohnCleese, @KP24, @JohnBishop. pic.twitter.com/pickqjLFhF
— Hugh Grant (@HackedOffHugh) October 7, 2014
Naomi Campbell has even gotten in on the craze.
Though we are really not convinced.
The hashtag 'WakeUpCall' has been trending on Twitter since UK socialite and Unicef ambassador Jemma Khan tweeted her bed-head.
#WAKEUPCALL
— Jemima Goldsmith (@Jemima_Khan) October 5, 2014
Text SYRIA to 70007 to give £5 in the UK or http://t.co/0DjKEuGYQX
Post photo 1st thing & nominate 3 more pic.twitter.com/QQ6tb0qK6O
Derren Brown and Nigella Lawson have also been posting their bleary eyed pics to support the cause.
Text SYRIA to 70007 (& give £5) or http://t.co/JyA7dUL8PN #UNICEF @mariamcerlane @sturdyAlex @lenadunham pic.twitter.com/NovErR2ydx
— Nigella Lawson (@Nigella_Lawson) October 7, 2014
#WAKEUPCALL Text SYRIA to 70007 (& donate £5) or http://t.co/Dqqcku9PLf #UNICEF. I nominate @David_Cameron pic.twitter.com/YaSLhCquui
— Derren Brown (@DerrenBrown) October 7, 2014
#wakeupcall Support @UNICEF_uk Text SYRIA To 70007 to donate £5 -I nominate @clarapaget @samsmithworld @grimmers 💘 pic.twitter.com/6XLb1FNNd4
— daisy lowe (@daisylowe) October 7, 2014
#WAKEUPCALL Text SYRIA to 70007 (to give £5) or http://t.co/OL46K6Fl55
— Warwick Davis (@WarwickADavis) October 8, 2014
4:53. WARNING: This image is disturbing. pic.twitter.com/ko50wFLC5c
#WAKEUPCALL Text SYRIA to 70007 to give £5. http://t.co/Urt3n8y6WE. Nominate @Misskeeleyhawes @EmWatson @josierourke pic.twitter.com/30a8RykcW9
— Tom Hiddleston (@twhiddleston) October 6, 2014
Wait … who sleeps in a hoody Tom?
But Jeremy Clarkson's attempt has to be 'by far' our favourite.
#WAKEUPCALL SYRIA Unless you donate at http://t.co/XbHKmi3YPh I will post more pictures of Blumenthal and me. pic.twitter.com/n8JmWl4mac
— Jeremy Clarkson (@JeremyClarkson) October 8, 2014
Money donated during the campaign will go to Unicef’s Syria Emergency Fund.
Will you be posting your #WakeUpCall look in aid of this great cause?