The Rose of Tralee international festival are now hip with the cool kids and have leaped on the Snapchat bandwagon.
The world famous festival has curated a dedicated social media team this year (*cough* including yours truly *cough*) to keep their thousands of fans and viewers all over the world up to date with everything rosey.
In the last year the festival has grown; their Facebook page has nearly 30,000 fans with posts reaching over 20k users.
They currently have 7,670 twitter followers and 'Rose of Tralee' is mentioned on Twitter 365 days a year every year.
The Snapchat account will give followers the opportunity to view behind the scenes of the five-day international festival.
So ever wondered what it's like backstage at a Don O'Neill fashion show? Or have you ever wanted to take a sneak peak into the life of a Rose? Add: theroseoftralee to your snap friends.
Not on Snapchat? You can also follow @roseoftralee_ on Twitter, Instagram: RoseofTraleeFestival, Pinterest and of course like their FB Page for an access all areas look at the famous Rose of Tralee.
Soooooo hip! JK!